The Quadrant

Defining an identity for a new premium residential and business development.

Challenge

The Quadrant business and residential development in west London required an identity, signage and promotional material.

Strategy

The Quadrant logo was developed to highlight the two different areas of the property – commercial and residential. A contemporary and clear typeface was chosen to mirror the elegance of the development. Awareness of the development was raised with a high quality sales brochure and impactful advertising.