The Quadrant
Defining an identity for a new premium residential and business development.
![QUADRANT_0009_Logos](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0009_Logos.gif)
Challenge
The Quadrant business and residential development in west London required an identity, signage and promotional material.
![QUADRANT_0008_Logos Quadrant logo](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0008_Logos.jpg)
Strategy
The Quadrant logo was developed to highlight the two different areas of the property – commercial and residential. A contemporary and clear typeface was chosen to mirror the elegance of the development. Awareness of the development was raised with a high quality sales brochure and impactful advertising.
![QUADRANT_0006_signage Quadrant signage](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0006_signage.jpg)
![QUADRANT_0007_flyer Quadrant flyer](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0007_flyer.jpg)
![QUADRANT_0005_brochure Quadrant brochure](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0005_brochure.jpg)
![QUADRANT_0002_brochure spread Quadrant map](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0002_brochure-spread.jpg)
![QUADRANT_0004_brochure spread Quadrant brochure spread](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0004_brochure-spread.jpg)
![QUADRANT_00010_brochure spread](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_00010_brochure-spread.jpg)
![QUADRANT_0003_signage Quadrant signage](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0003_signage.jpg)
![QUADRANT_0001_cgi Quadrant cgi](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0001_cgi.jpg)
![QUADRANT_0000_cgi bedroom Quadrant cgi bedroom](https://addtotaste.com/wp-content/uploads/2017/11/QUADRANT_0000_cgi-bedroom.jpg)