Hive

Developing the brand for a unique communal co-working office space.

Challenge

Hive is a member focussed professional co-working office space for professionals based in Australia. It was essential that the identity for Hive appealed to professionals that needed an adaptable space.

Strategy

The name of the company Hive suggests a community of workers interlocking together. The look and feel of Hive reflects this idea, by using the hexagon that perfectly tessellates and a colour pallet that marries the concept of worker bees and a corporate setting.