YHA
Defining the voice of the food and beverage offer for a charity that enriches the lives of young people.
![YHA-Portfolio-Images---icons-1300x701 YHA Icons](https://addtotaste.com/wp-content/uploads/2017/11/YHA-Portfolio-Images-icons-1300x701.gif)
Challenge
The Youth Hostel Association creates lasting memories for young people across the UK. As well as providing affordable accommodation YHA wanted to present a comprehensive food and beverage offer available to a wider customer base. We were asked to look at the tone of voice and design for this particular offer.
![YHA-Portfolio-Images---Clipboard-Menus YHA Menus](https://addtotaste.com/wp-content/uploads/2017/11/YHA-Portfolio-Images-Clipboard-Menus.gif)
![2_YHA-Portfolio-Images---Drinks-Blackboard YHA Drinks Blackboard](https://addtotaste.com/wp-content/uploads/2017/11/2_YHA-Portfolio-Images-Drinks-Blackboard.jpg)
Strategy
The visual identity of the offer needed to sit independently to the hostel while still encompassing the YHA brand. A quirky welcoming illustration style was developed to appeal to a family friendly audience and compete with other local operators.
![3_YHA-Portfolio-Images---Cafe-Open-Aboard YHA Cafe Open Blackboard](https://addtotaste.com/wp-content/uploads/2017/11/3_YHA-Portfolio-Images-Cafe-Open-Aboard.jpg)
![4_YHA-Portfolio-Images---Cake-Tag YHA Cake Tags](https://addtotaste.com/wp-content/uploads/2017/11/4_YHA-Portfolio-Images-Cake-Tag.jpg)
Impact
A cohesive look and feel to the food and beverage offer allowed YHA to increase sales and expand their offer.
![YHA-Portfolio-Images---Email-Banner-Animations YHA Email Banner Animations](https://addtotaste.com/wp-content/uploads/2017/11/YHA-Portfolio-Images-Email-Banner-Animations.gif)
We have been working with Add to Taste for over four years. They have always produced amazing work, often on supremely tight timescales. I love their openness to creative discussion, willingness to challenge ideas and unwaveringly personable manner regardless of what we throw at them – never less than an absolute pleasure.
![1_YHA-Portfolio-Images---Dish-of-the-Day YHA Dish of The Day Blackboard](https://addtotaste.com/wp-content/uploads/2017/11/1_YHA-Portfolio-Images-Dish-of-the-Day.jpg)
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