Common Room
Designing a new style for a welcoming, informal group of bars.
![2 Common-Room-Type-Treatments-Animation](https://addtotaste.com/wp-content/uploads/2017/11/2-Common-Room-Type-Treatments-Animation.gif)
Challenge
The Common Room bars carry individual brand names and all have an independent feel. They combine activities such as quizzing and retro gaming with a quality food and drink offer aimed at a mixed customer base with a lean towards the ‘student’ population in certain venues.
![3 Common Room Collateral](https://addtotaste.com/wp-content/uploads/2017/11/3-Common-Room-Collateral.jpg)
Strategy
To reflect a younger vibe we created a menu with distinctive type treatments for each of the menu sections to convey an independent quirky feel. Each menu is easily visible when stacked on the restaurant tables.
![4 Common Room POS Common Room POS animation](https://addtotaste.com/wp-content/uploads/2017/11/4-Common-Room-POS.gif)
Impact
The Common Room venues have has added more venues and continue to offer a fantastic experience to more and more customers.
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