Hg Capital

Producing engaging design to reflect the success of an established and successful private equity firm.

Challenge

Hg is a private equity firm specialising in mid-market buyouts. Add to Taste has worked with Hg for a number of years on various projects; predominantly creating their annual and interim reports. These require a combination of clearly presented financial data, engaging infographics and a concise content structure.

Strategy

Each annual report produced for Hg is a critical piece of marketing. Vast amounts of data is represented in a accessible and engaging way to bring the year’s activity to life and promote the company’s vision for the future.

Impact

HgCapital has performed exceptionally well over the last 10 years, winning numerous industry awards for its annual reporting.