Trinity Insurance

Creating a durable brand for a Military Insurance group.


Trinity provides tailored insurance to suit the needs of the military community. We created a new brand identity was created to resonate with their clients, streamline their visual communication and reposition them as the number 1 insurance agency for the armed forces.


We developed an identity using the core military colours to represent the Army, Navy and the RAF coming together to create a sharp, strong presence. Throughout the collateral created, we adopted the language of the armed forces while creating a dependable and empathetic brand. Photography played a big role in conveying the integrity of Trinity.


The new identity and refreshed look and feel has helped to grow Trinity’s online presence and improved customer communication.

Add to Taste did a rebranding exercise for Trinity Insurance in 2016. They worked with us to understand our brand values and positioning, before helping us with a full relaunch of our website, printed materials, and style guide. We now have a modern, fit-for-purpose image which has helped grow our online presence and improve customer communication across channels.

Investment Manager - Trinity

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0207 328 8866 or email