Rileys

Developing the home of sport.

Challenge

Rileys Sports Bars are a national group of member’s clubs that offer pool, snooker, darts and ping-pong. Each Rileys site is equipped with large HD screens that make it an ideal place to watch a wide range of sporting events. We have streamlined all of Riley’s content, such as their food and drinks offer, house messaging and outdoor signage.

Strategy

In order to make the Rileys brand as consistent as possible we produced their brand guidelines document outlining a simple, colourful and fun style. We created an aesthetic that was easily adaptable across all offers of the business. The sports posters for each game have a very distinctive style, using one key colour and a format that is instantly readable, while the food offer is stripped back to warm tones and illustrative headings.

Impact

The group has experienced continued growth with better ratings and improved customer feedback across all venues. We are now involved in various areas of the business including, corporate packages, large format interior graphics and signage.