Empire Laundry
Visually representing a market-leading, independent, commercial laundry service.
Challenge
Empire is a commercial laundry and dry-cleaning company based in London offering a high-quality dependable service to the hospitality industry. We were asked to produce a brand that reflected their spotless reputation and expertise of 25 years.
Strategy
The colour palette is made up of lime green and tones of blue, harmonising with the cleanliness and freshness of the brand. Sets of bespoke icons were created to effectively convey the company’s credentials and services.
Impact
The brand has stood the test of time and is well recognised within the industry. We have recently overhauled the Empire website bringing all the brands messaging up-to-date and setting Empire up for their next successful chapter.
We have been using Add to Taste design for getting on 20 years now. For all of that time we have had a fantastic service and working relationship. Add to Taste have never failed to come up with ingenious ideas to make something quite mundane and boring (laundry) seem worth someone’s attention.
Their design is truly different not only due to the outstanding visuals; but more so for the novel and interesting spin on the content that triggers ones mind to think about the content and take interest that little bit more. We are so grateful to Add to Taste and look forward to many years working together in the future. We cant recommend them enough for any business who wants to stand out in a crowd!
