Sundowner Holidays
Creating the brand of a tailor-made holiday provider.
![Sundowner logo](https://addtotaste.com/wp-content/uploads/2017/11/Sundowner-logo.jpg)
Challenge
Sundowner focuses on creating memorable holiday moments with owner-run and independent hotels. The Sundowner brand needed to be welcoming, fun but still say expert travel.
![Sundowner postcards](https://addtotaste.com/wp-content/uploads/2017/11/Sundowner-postcards.jpg)
![Sundowner stationary](https://addtotaste.com/wp-content/uploads/2017/11/Sundowner-stationary.jpg)
Strategy
The Sundowner mark is inspired by the classic holiday sunset combined with the aesthetics of a travel stamp. Aspirational, idyllic photography was used to really sell in the great holidays they offer.
![business card design business card design](https://addtotaste.com/wp-content/uploads/2017/11/SUNDOWNER_0000_b.cards_-1.jpg)