Sundowner Holidays

Creating the brand of a tailor-made holiday provider.

Challenge

Sundowner focuses on creating memorable holiday moments with owner-run and independent hotels. The Sundowner brand needed to be welcoming, fun but still say expert travel.

Strategy

The Sundowner mark is inspired by the classic holiday sunset combined with the aesthetics of a travel stamp. Aspirational, idyllic photography was used to really sell in the great holidays they offer.